Having tasked to spread awareness as well as increase registrations for BIBAN conference for the second time in a row, our team swung into full action leaving no stones unturned. Deep diving into learnings from the first conference, and taking our experience on multiple global campaigns, we steered the campaign to greater heights this time.
Metrics of Success:
Reach:
404 million
Total Views:
13 million
Over 145,000 attendees registered for the conference
