TAMHUB partnered with Veyron with a shared mission to increase awareness about Saudi Arabia's prestigious cultural awards, presented by Ministry of Culture, prominently featured on Twitter.
The Ministry of Culture's objective was to engage a diverse group of talented individuals and organizations, encouraging them to vie for a distinguished cultural honor. Those who emerged victorious were celebrated with notable media coverage.
Metrics of Success:
Increased viewership: 92%
Reach: 200 million
Reduced Cost Per Thousand (CPM) 59%