The Saudi Post launched a new service for shipping parcels both within the country and internationally.
To promote this, we initiated an all-encompassing 360-degree marketing strategy, targeting every touchpoint to amplify awareness.
The results were indeed remarkable. The campaign managed to increase CEP transformations by 25% and garnered a massive 825 million impressions.
Metrics of Success:
A surge in the click-through rate by 152%.
A 25% growth in transformations. 25%
A significant reduction in the cost per transformation 32%
